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GATELINE PITCH AND IDEA GENERATION
PHASE 1
RESEARCH AND DESIGN AUDIT
SoMe : Urban Young Woman
Assests: Dated and low budget, or none existant
The Audience and Art Direction do not match. Website and
SoMe targets a body the customer does not have.
The Patent and Tech is buried in text no-one reads.
The CGI video looks like Ai Slop
The Story is great.
Structure is good.
Q: DATA they sit on? about customers.
The Patent and Tech is first class.
Potential market and high.
15 sec video will tell more to a buyer than 2 pages of text.
Where is the data backing up their claims.
PHASE 2
TECH luxury
Men love TECH
TECH builds TRUST.
Lean into/ Lead with your strongest story.
Become the leader in your division.
BRANDS
Bang & Olufsen, Swiss Swatch makers
Salomon, ON
Arcteryx, KITH
KEYWORDS: Architecture, Tech, Utalitarian
A product that needs to be explained cannot be sold from a shelf.
Video + Assests
Unboxing.
Unprovable, unownable
Same space as HOKA
TECH specs
Push the Cutting Edge Innovation.
Launch it before you build it
Demand Validation before purchasing
AB Testing Colors and Design
The CRUX
CGI/Ai brand Video
Repeat Customer
High ROI
FLAG ship stuff
Rendered designs before Production
Assests for Sales and Marketing
